About NicolleShops Portland

Welcome To NicolleShops Portland

In addition to being my home I consider Portland, Oregon to be my first true love.  Since 2001 I have been in the media and started “Nicolle Shops Portland” on-air while co-hosting the Z100 morning radio show and quickly added television reporting to my duties.  My segments were about fashion, shopping and trends and I received hundreds of emails from women asking questions and wanting more information.  It made me realize that women needed a resource guide to this great city.  How are we going to be good girls and “buy locally” if we don’t know where to go to get what we want?  There are countless amazing boutiques and businesses here and I think you should really only go to the mall if you are craving a Cinnabon, not for individual style.  So, as a result Nicolle Shops Portland expanded onto the web.  Popularity grew and the segment was invited to be a regular feature on television, other radio stations, in newspapers and magazines.

The Day to Day:

Since its conception NSP has branched out to cover many other topics in addition to shopping because, like any woman, I am interested in a thousand different things and we know you are too.  I am also very grateful for the people who work here to make the impossible possible every day for this one-of-a-kind endeavor to fashionably support local business. Every year we conduct hundreds of shop-keeper interviews, produce countless television segments, supply radio content, write articles and style layouts, host several events and put on our annual huge fashion show shopping party, not to mention maintaining the website!  No one knows this city better and exploring it with you is an honor.

-Nicolle Camarata

Archive Press:

The Oregonian, http://www.oregonlive.com/living/oregonian/sara_perry/index.ssf?/base/living/1218063328314440.xml&coll=7

WORKS, http://www.nicolewilliams.com/leap/living-the-dream-nicolle-camarata/

KPTV, http://www.kptv.com/entertainment/9378318/detail.html

Byron Beck’s Window, http://byronbeckwindow.ning.com/profiles/blogs/hatchet-job-moron-show-update

BETTER, http://www.better.tv/about/nicolle-camarata/

PDXposed, http://www.youtube.com/watch?v=HVUzqiIaUvA

Willamette Week, http://blogs.wweek.com/news/2008/02/28/that-was-pretty-nicolle-shops-portland-fashion-party-recap/

Portland Monthly, http://www.andybatt.com/2008/blogfiles/labels/adidas.html

Personal Accounts:

HI Nicolle - Garry and I just wanted to thank you for coming to our shop today and spending so much time with us.  I have to tell you that meeting you was GREAT.  After hearing you on the Buzz I sort of felt like I knew you even though it was just what heard from you on the radio.  Garry and I both agree that you are a real down to earth person and he loved the fact that you just said what was on your mind.  Thanks again for making our day.  It was a great pleasure to finally meet the woman behind Nicolle Shops Portland.

-Jan at Cascade Silver

Nicolle brought a natural, funny and charasmatic persona to work everyday.  She is candid,entertaining and above all engaging.

-Terry Boyd from 105.1 the Buzz

“I have been in the broadcast news industry for thirty one years. In my nearly two decades as a television reporter and now a media relations manager, I’ve worked with reporters from CNN to the Wall Street Journal to the BBC. Reporter Nicolle Camarata truly compares to best of the best.”

-Dale Emanuel from Goodwill Industries